Charles A. Tilt did not believe trucks had to be homely. Tilt borrowed liberally from styling concepts of the most eye-catching automobiles of the 1920s and 1930s, enabling his Diamond T Truck Co. to thrive even during the Great Depression. Diamond T’s 201 pickup was so pleasing to the eye and so smooth to drive that automotive historians have debated good-naturedly about whether it was better compared to a Cadillac or a Rolls-Royce.
In 1905, Tilt, the son of a shoemaker, began building cars, but he was making only trucks by 1911. His name eventually became synonymous with one of the engineered functions of his cabs: They were tilted forward to allow for engine maintenance.
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