General Motors hopes he third time will be the charm when it relaunches Cadillac in the United Kingdom next year. Critical pieces of that plan are the new CTS, which we also get in America, and the BLS wagon, which is not sold here.
Despite its global ambitions, Cadillac’s impact on the British market (Europe’s second-largest luxury market) since 2005 has been negligible. The GM luxury division has sold just 400 cars in the past two and a half years. That’s disappointingly short of the 8000 sales forecast. Cadillac is faring slightly better in the rest of Europe, but the brand is still a hard sell in most countries.
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