Citroen Nemo Concetto concept

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Posted: 10:50am, 5 December 2007

Oh my… pass the sick bagTry - if you can - and look beyond the garish paintwork for a moment and you’ll see Citroen’s new Nemo Concetto, a van-derived people carrier concept that’s based on the recently launched Nemo commercial van. The idea behind the Nemo – a three-way development with Fiat and Peugeot – is to tap into the massive European market for van-based family cars, where as well as being sold as a commercial vehicle, it would sit below the Berlingo Multispace in Citroen’s passenger car line-up.

The market in the UK, however, is nowhere near as large as the Continent’s. In the UK it peaks at around 20,000 units, which is why Citroen UK is still undecided about bringing in a Multispace version of the Nemo. But the success of the Berlingo Multispace – the country’s first van-based people carrier and easily the leading seller in the sector alongside the Fiat Doblo, Peugeot Partner and Renault Kangoo – means a green light is more than likely. Interestingly, Citroen sells more Berlingo Multispace models than Berlingo vans – another profit-oriented reason why the Nemo Multispace will probably get the go-ahead.

Clever product planning that results in affordable and practical family motoring, or just a slick bit of marketing? Tell us what you think by clicking on the �?Add Comment’ button below…

carmagazine.co.uk

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